Category: Measurement

  • B2B Advertising and Testing

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    It should be no surprise that B2B Advertising and Testing go hand in hand. We often see significant differences in results between campaigns with the same hypothesis but different creative approaches. But it can be easy to get testing wrong.

    Image of man playing with fire
  • How do you find intent data?

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    Intent data helps B2B sales and marketing professionals understand who within their target audience are showing behaviour that suggests an interest in a particular area or topic. This may include people researching or interested to buy and everything in between. But how do you find intent data? Intent Data can be sourced from intent data…

    image of person looking out over expanse of cloud to represent the search for activity indicating intent.