LinkedIn Ads has become the go-to platform for B2B marketers looking to generate high-quality leads, especially for SaaS companies looking to scale.
With over 35 million professionals in the UK using LinkedIn, it’s the perfect environment for targeting the entire decision-making unit, whether that is the decision maker, the user or wider.
We’ll walk you through seven proven LinkedIn advertising strategies tailored specifically for B2B SaaS companies in the UK.
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Would you like to ask Claude, ChatGPT, Gemini and others how your LinkedIn Ads campaigns are doing?
Up until now, it has been difficult to use the major LLMs to analyse your LinkedIn campaigns.
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LinkedIn offers two compelling formats for storytelling and engagement: Image Carousel Ads and Document Ads.
But is it Carousel Ads vs Document Ads, or should you be using both? Both are powerful. But they serve different purposes depending on your goals.
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Optimising your B2B advertising is key to increasing reach, frequency, dwell times and of course ultimately revenue.
Let’s take a look at dwell time and frequency.
Which is the better metric to optimise to? Frequency or dwell time?
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The foundations of successful B2B advertising start with targeting your first party data – data that you own – and the best way to deliver success is with retargeting ads.
Retargeting ads are 76% more likely to be clicked on than a regular ad.
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It is all change for B2B advertising in 2025. Google is going to ask Chrome users whether they want to block third-party cookies.
We think this will result in the demise of third party cookies as opt-in rates will be too low to make targeting viable. This is what happened previously when Apple blocked tracking on iPhones and Safari.
As a result, cookieless B2B advertising is coming into focus. How do you change your advertising strategy and tactics to handle this change?
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Account based advertising aka company targeted advertising allows a marketer to place advertising in front of a specific company on any website that takes advertising – be it the Financial Times, ESPN, HR magazine or in their LinkedIn newsfeed.
A useful ability for any B2B marketer.
This is increasingly required today, as ensuring key accounts are aware of you in a world swamped with content marketing means that standing out is harder. Account based advertising makes you more likely to be considered at the earliest stages when a prospect is trying to solve a problem.
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LinkedIn Advertising offers advertisers both brand and performance led advertising opportunities. But what does it take to make a great LinkedIn advert?
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