Category: LinkedIn Advertising
-
LinkedIn Advertising Stats – everything you need in 2025
We update our stats pages continuously, and this LinkedIn Advertising Stats page is no different. For B2B Advertisers, LinkedIn Advertising is hard to ignore and saw 10% year on year growth (9% in constant currency) in Q1 FY2025 (Linkedin, 2025). From the LinkedIn user’s perspective, this is resulting in seeing more ad spots to cope…
Written by
-
Optimising in B2B advertising: Frequency vs dwell time
Optimising your B2B advertising is key to increasing reach, frequency, dwell times and of course ultimately revenue. Let’s take a look at dwell time and frequency. Which is the better metric to optimise to? Frequency or dwell time?
Written by
-
Getting the most out of retargeting in B2B Advertising
The foundations of successful B2B advertising start with targeting your first party data – data that you own – and the best way to deliver success is with retargeting ads. Retargeting ads are 76% more likely to be clicked on than a regular ad.
Written by
-
Cookieless B2B Advertising in 2025
It is all change for B2B advertising in 2025. Google is going to ask Chrome users whether they want to block third-party cookies. We think this will result in the demise of third party cookies as opt-in rates will be too low to make targeting viable. This is what happened previously when Apple blocked tracking…
Written by
-
The Ultimate Guide to Account Based Advertising/Company Targeted Advertising
Account based advertising aka company targeted advertising allows a marketer to place advertising in front of a specific company on any website that takes advertising – be it the Financial Times, ESPN, HR magazine or in their LinkedIn newsfeed. A useful ability for any B2B marketer. This is increasingly required today, as ensuring key accounts…
Written by
-
What makes a great LinkedIn advert
LinkedIn Advertising offers advertisers both brand and performance led advertising opportunities. But what does it take to make a great LinkedIn advert?
Written by
