Category: intent data
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How do you use intent data?
Using intent data for B2B sales and marketing efforts allows you to identify potential customers earlier. But how can you maximise use of intent data?
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Why use intent data?
Intent data is a powerful tool for B2B sales and marketing efforts, providing valuable insights into potential prospects’ interests. Marketers can use the data to create more effective and targeted marketing campaigns, and increasing conversion metrics. Sales can use the data to prioritise outreach, contextualise messaging and increase meeting generation. Customer Success can use the…
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How do you find intent data?
Intent data helps B2B sales and marketing professionals understand who within their target audience are showing behaviour that suggests an interest in a particular area or topic. This may include people researching or interested to buy and everything in between. But how do you find intent data? Intent Data can be sourced from intent data…
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What is the dark funnel?
At its simplest the dark funnel is just word of mouth – where people share their knowledge, experiences or recommendations about a product or service with others. It can be both positive and negative and is often invisible to tracking by sales and marketing teams. Yet sales opportunities that enter the pipeline because of word…
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ThinkHuman: Maximising intent data with marketing
Did you know you can double the performance of your advertising campaigns by using intent data with marketing? I sat down with Karla Rivershaw, head of field and partner marketing at Infogrid, who has been using Bombora intent data (which is part of the Radiate B2B platform) since 2020. We discussed: From Karla: “Definitely, what…
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Maximising B2B Intent Data for Lead Generation
Intent data is now a critical tool in the armoury for sales teams when generating leads. All business-to-business (B2B) companies are constantly seeking new ways to generate high-quality leads and drive revenue growth. Intent data does exactly this. At any particular time, 5% of companies are in market and buying. Identifying companies who are in…
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ThinkHuman: Social Selling and Intent Data
Did you know you can boost your meeting generate by 30% by combining intent data with social selling? Last week, I sat down with Alex Abbott, founder of Supero who has spent the past 12 months combining intent data with social selling. We discussed how to approach social selling – and the 3 pillars which…
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