Would you like to ask Claude, ChatGPT, Gemini and others how your LinkedIn Ads campaigns are doing?
Up until now, it has been difficult to use the major LLMs to analyse your LinkedIn campaigns.
(more…)Category: B2B Advertising
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Carousel Ads and Document Ads on LinkedIn: Which Should You Choose for B2B Marketing?
LinkedIn offers two compelling formats for storytelling and engagement: Image Carousel Ads and Document Ads.
But is it Carousel Ads vs Document Ads, or should you be using both? Both are powerful. But they serve different purposes depending on your goals.
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B2B Advertising: The Ultimate 2025 Guide to Strategies, Examples & Trends
What is B2B Advertising?
Business-to-business (B2B) advertising is the practice of promoting products or services from one business to another.
Unlike B2C (business-to-consumer) marketing, B2B advertising focuses on targeting key decision-makers within organisations, such as procurement managers, department heads, or C-level executives, who influence or control purchasing decisions.
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Optimising in B2B advertising: Frequency vs dwell time
Optimising your B2B advertising is key to increasing reach, frequency, dwell times and of course ultimately revenue.
Let’s take a look at dwell time and frequency.
Which is the better metric to optimise to? Frequency or dwell time?
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B2B Advertising and Testing
It should be no surprise that B2B Advertising and Testing go hand in hand. We often see significant differences in results between campaigns with the same hypothesis but different creative approaches.
But it can be easy to get testing wrong.
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Getting the most out of retargeting in B2B Advertising
The foundations of successful B2B advertising start with targeting your first party data – data that you own – and the best way to deliver success is with retargeting ads.
Retargeting ads are 76% more likely to be clicked on than a regular ad.
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The Ultimate Guide to Contextual B2B Advertising
With the end in sight for third-party cookies, contextual targeting is having a renaissance. But contextual advertising today is not the same as contextual advertising of old.
Statista predicts that contextual advertising spending will reach $562 billion by 2030, up from approximately $200 billion in 2022. Connatix research showed UK and US marketers intended to increase investment in contextual advertising.
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Cookieless B2B Advertising in 2025
It is all change for B2B advertising in 2025. Google is going to ask Chrome users whether they want to block third-party cookies.
We think this will result in the demise of third party cookies as opt-in rates will be too low to make targeting viable. This is what happened previously when Apple blocked tracking on iPhones and Safari.
As a result, cookieless B2B advertising is coming into focus. How do you change your advertising strategy and tactics to handle this change?
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The Ultimate Guide to Account Based Advertising/Company Targeted Advertising
Account based advertising aka company targeted advertising allows a marketer to place advertising in front of a specific company on any website that takes advertising – be it the Financial Times, ESPN, HR magazine or in their LinkedIn newsfeed.
A useful ability for any B2B marketer.
This is increasingly required today, as ensuring key accounts are aware of you in a world swamped with content marketing means that standing out is harder. Account based advertising makes you more likely to be considered at the earliest stages when a prospect is trying to solve a problem.
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