Category: Account Based Advertising
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Cookieless B2B Advertising in 2024
It is all change for B2B advertising in 2024 with Google finally starting to switch off third party cookies. As a result, cookieless B2B advertising is coming into focus. How do you change your advertising strategy and tactics to handle this change?
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The Ultimate Guide to Account Based Advertising/Company Targeted Advertising
Account based advertising aka company targeted advertising allows a marketer to place advertising in front of a specific company on any website that takes advertising – be it the Financial Times, ESPN, HR magazine or in their LinkedIn newsfeed. A useful ability for any B2B marketer. This is increasingly required today, as ensuring key accounts…
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How do you target B2B advertising?
Today, B2B advertising offers many approaches to reaching your target audience. While it has traditionally been much easier for B2C companies (companies that sell to individuals) to target their ideal target audiences, it has been much harder for B2B companies (businesses that sell to other businesses) with a defined customer base to reach their target…
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How creative is your advertising?
We have been delivering company targeted B2B advertising (or account based advertising) for over 5 years now across the Internet and on LinkedIn. While demand continues to increase each year – it is the creativity associated with these campaigns that have seen a marked change over that period.
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ThinkHuman: Group Dynamics
When we started to pull this series together, we wanted to understand the individual. Specifically, how people consume, engage and buy from companies. The foundations that underpin marketing best practice. And yet, put a group of people together and suddenly the dynamics change.
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Launching ThinkHuman: Storytelling
This week we are launching Think Human. It seeks to guide you across multiple episodes on a series of different aspects of psychology and marketing you can adapt to suit the world we are in today.
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Riding out turbulence: Using agile marketing to reach escape velocity
Marketers are naturally feeling stressed by the lockdown. Entire plans, campaigns and messaging went out the window. Now is not the time for long term planning. The environment is constantly changing and I have found that the agile marketing approach is well suited to today and the foreseeable future.
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How working from home impacts account based advertising
As the last few weeks have unfolded, marketers have had to react rapidly to a changing environment. Both channel and messaging has had to be changed in a short time. I was speaking with a former managing consultant last night. She pointed out that two things often happen in times of crisis. First, a greater…
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Why B2B should embrace account-based advertising (ABA)
People often tell me that they’re finding it trickier than ever to reach their preferred companies. Thanks to online content overload, it’s so easy to get lost in the noise these days. It can be disheartening to see campaigns you’ve spent lots of time and energy on underperform — especially when the same methods worked…
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4 factors powering account based advertising today
With account based advertising increasing its own reach into the UK and European markets, what is it? Why is adoption increasing?
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