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Author: Chris Bourke

Stay afloat: use account selection techniques that prevent holes in your ABM program

Posted on November 27, 2018December 12, 2018 by Chris Bourke

As B2B marketers, we’re rapidly waking up to the power of Account Based Marketing (ABM) alongside our Inbound Marketing efforts. Our collective ABM kindling developed in response – in part – to the waning effectiveness of Inbound marketing. The cause of which is content shock, a term coined by Marketing Strategist Mark Shaefer, suggesting there is simply too much content chasing thought leader status in every industry.

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