Account based marketing requires content to power it. The output differs to Inbound marketing, but the content strategy and persona development are similar. There may also be an opportunity to repurpose existing content so that they are more focused and personalised.
We can help you to create the content strategies and develop your personas, but also repurpose your existing content.
Mature inbound marketing programmes often have generic or industry specific nurturing campaigns that move leads through a funnel. These journeys can be repurposed for use within more directly targeted ABM campaigns and also integrated into a suite of content that can be used by sales teams.
The majority of B2B marketers use some form of marketing automation today. These platforms are currently lead based and are only slowly adopting account based strategies. Ditching your marketing automation platforms is not an option so how do you work within such an environment?
You will find out: