Account Based Marketing Analytics

For the sales team, knowing who to call, what topic might be of interest and when, are all critical to the successful implementation of an ongoing account based marketing plan.

For marketing, understanding the spend and performance by account as well as the overall campaign performance allows the campaign to be managed successfuly as well as prompt a nudge into different campaigns as accounts evolve through the buying phase.

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Are you getting started with ABM, or moving up a gear? Let’s talk.

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